The investment, which will take place over the next five to ten years, will also have a concept change that will secure more market share for the chain. The concept contains larger stores and a wider choice of fresh products and will position Lidl right between discount and supermarkets.
 
”We have big plans for further growth on the Danish market. Our ambitions are high; to double the number of stores in Denmark over the next ten years,” says Dirk Fust, CEO of Lidl Denmark.