An affluent target audience full of experienced e-shoppers has made the Nordics a very attractive market. To meet the needs and increase their income the e-commerce giant Zalando has now chosen to establish a physical presence in Stockholm. “The Nordics is an incredibly important market,” says Sigrid Dalberg Krajewski, Corporate Communications Manager Nordics at Zalando.
Zalando successfully completed its location search to open its first Nordic fulfillment center in Sweden later this year. Together with the developer NREP Logicenters, Zalando will build a fulfillment center in Brunna, situated in the county of Stockholm. To meet the demand of the Nordic customers, and to further penetrate the market, investing in convenience is crucial. The first parcels are set to leave the fulfillment center later this year.