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Zsar outlet village in Vaalimaa, Finland, and Sami Vainiomäki.

Zsar outlet village in Vaalimaa, Finland, and Sami Vainiomäki.

Image: Zsar.fi/Facebook

“Running a High Quality Outlet Village Requires Experience and Special Skills”

Finland Finland — Plus article Zsar’s founder Sami Vainiomäki tells Nordic Property News why the outlet near the Russian border so far is a success, why he steps down as CEO and expectations on his successor.