“We are optimistic that, by focusing on the things we believe customers will place the greatest emphasis on - low prices, a wide range and fast deliveries - we will eventually be able to win the trust of Swedish customers,” Alex Ootes, vice president for EU Expansion at Amazon, said in a statement on Tuesday.

This will be the first step into a Nordic country for Amazon. The rumors have been many for several years, but this is a first confirmation from a spokesperson at Amazon. 

When and where they will establish is not yet official.