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Johan Michelson, CEO BWH hotels Scandinavia.

Johan Michelson, CEO BWH hotels Scandinavia.

Image: BWH Hotels

Johan Michelson believes in a strong future for hotels

Nordic — Plus article BWH Hotels is now investing heavily in the Aiden brand on the Swedish and Norwegian markets, with the launch of seven new hotels this autumn. Johan Michelson, CEO of BWH Hotels Scandinavia, talks about the new venture and how the collaboration with the hotel operator CIC Hospitality will look like.