Sweden — Ola Serneke describes himself as equal parts economist, engineer and entrepreneur. Now he can also call himself an author. In the book Högt över molnen, ‘High above the clouds’ he shares lessons learned, success and setbacks during the years he has been active in the industry. The hope he has with the book is that it will inspire and perhaps especially the younger generation who are entering the industry. The tips are aimed at those who aim high and who will thus be able to absorb his journey and the parts of his personality that have made the big dreams come true.