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Zsar Outlet Village.

Zsar Outlet Village.

Image: Zsar

Major Footfall Drop for the Outlet Near the Russian Border

Finland Finland — Plus article Zsar, the designer outlet village on the Russian border in Finland, opened in November 2018. 2020 has truly been a tough year for the retail outlet, with a dismissed CEO, followed by the Covid-19 pandemic. Petteri Terho, Interim Director, tells about the chaotic year of 2020, and future targets in challenging times.
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