Workaround intensifies investments to build the leading service for workplace sharing in the Nordic region by accepting Stronghold Invest and Anders Böös as partners.
 
A first version of the service was launched in Stockholm during spring 2015, despite limited marketing efforts the customer inflow exceeds initial expectations. The current aim is to develop the service and launch it in larger cities in Sweden and in other Nordic countries.
 
Workaround wants to turn entire cities into potential workplaces by digitizing and developing the market for flexible offices and meeting places.
 
To accomplish this, Workaround has developed an independent service that makes it easy and effective to rent and let temporary vacancies.
 
“The business community becomes increasingly fast-paced, digital and creative, while the real-estate sector still embraces long-term and rigid lease agreements that extends for three years or longer. Few modern companies have the same facility needs for such a long time,” says Rikard Hegelund, CEO of Workaround.
 
According to IVA, the Royal Swedish Academy of Engineering Science, a facility utilization rate of 50 percent during normal business hours (08:00 am to 05:00 pm) equals a total utilisation rate below 15 percent per day. Consequently, a number of excellent premises are vacant either all the time or part of the day.
 
These are, for example, office premises and meeting rooms that are used during parts of the day and business premises such as retail stores, offices, restaurants and shopping centres that are only used during normal business hours.
 
The same premises could generate additional incomes as freelance offices, and meeting rooms could be let to others by the hour, the day or for longer periods.
 
“Our ambition is to make it mainstream to use commercial premises smarter. Besides benefits to the innovation climate and the work-life quality of the general public, there are a number of attractive social gains. Urbanisation will continue, the housing crisis will escalate and income gaps will expand. More efficient resource utilisation for commercial premises will reduce emissions related to e.g. heating and increase the availability of spaces for regular housing. Since we use a pay-as-you-go model, it will also allow for greater access to commercial premises among lower income segments,” says Rikard Hegelund, CEO of Workaround.
 
The founder team comprises Rikard Hegelund, Carl Emmoth, Andreas Broryd, Alex Kerber and Rebecka Carlsson. The next step is to launch Workaround in addional cities in Sweden and the Nordic region.
 
Stronghold Invest AB is an active holding company that invests in realestate-related knowledge-intensive companies in northern Europe by providing expertise, marketing contacts and capital. Stronghold Invest’s largest holdings are Newsec, Niam and Datscha.Workaround intensifies investments to build the leading service for workplace sharing in the Nordic region by accepting Stronghold Invest and Anders Böös as partners.
 
A first version of the service was launched in Stockholm during spring 2015, despite limited marketing efforts the customer inflow exceeds initial expectations. The current aim is to develop the service and launch it in larger cities in Sweden and in other Nordic countries.
 
Workaround wants to turn entire cities into potential workplaces by digitizing and developing the market for flexible offices and meeting places.
 
To accomplish this, Workaround has developed an independent service that makes it easy and effective to rent and let temporary vacancies.
 
“The business community becomes increasingly fast-paced, digital and creative, while the real-estate sector still embraces long-term and rigid lease agreements that extends for three years or longer. Few modern companies have the same facility needs for such a long time,” says Rikard Hegelund, CEO of Workaround.
 
According to IVA, the Royal Swedish Academy of Engineering Science, a facility utilization rate of 50 percent during normal business hours (08:00 am to 05:00 pm) equals a total utilisation rate below 15 percent per day. Consequently, a number of excellent premises are vacant either all the time or part of the day.
 
These are, for example, office premises and meeting rooms that are used during parts of the day and business premises such as retail stores, offices, restaurants and shopping centres that are only used during normal business hours.
 
The same premises could generate additional incomes as freelance offices, and meeting rooms could be let to others by the hour, the day or for longer periods.
 
“Our ambition is to make it mainstream to use commercial premises smarter. Besides benefits to the innovation climate and the work-life quality of the general public, there are a number of attractive social gains. Urbanisation will continue, the housing crisis will escalate and income gaps will expand. More efficient resource utilisation for commercial premises will reduce emissions related to e.g. heating and increase the availability of spaces for regular housing. Since we use a pay-as-you-go model, it will also allow for greater access to commercial premises among lower income segments,” says Rikard Hegelund, CEO of Workaround.
 
The founder team comprises Rikard Hegelund, Carl Emmoth, Andreas Broryd, Alex Kerber and Rebecka Carlsson. The next step is to launch Workaround in addional cities in Sweden and the Nordic region.
 
Stronghold Invest AB is an active holding company that invests in realestate-related knowledge-intensive companies in northern Europe by providing expertise, marketing contacts and capital. Stronghold Invest’s largest holdings are Newsec, Niam and Datscha.