Croisette‘s expansive growth continues and in December 2020 the company will open its first offices abroad – in Iceland. Our first man on the ground is Styrmir Bjartur Karlsson, an Icelandic entrepreneur and broker living in Reykjavík. Styrmir who will be the managing director of the Icelandic subsidiary, has more than twenty years of international business experience, six of which in Sweden.

“We were truly fortunate to get acquainted with Styrmir who has proven to be the perfect fit for Croisette’s expansion abroad. Styrmir does not only have the perfect network in the Icelandic market, he does also match our corporate culture, our vision and our ideas of how to move forward. I feel very comfortable that the responsibility for Croisette’s success in Iceland is in Styrmir’s safe hands, he shares our level of ambition and our naïve view of what is possible”, says Per Svensson, founder and CEO of Croisette Real Estate Partner.

The launch of Croisette in Iceland is the first in a series of launches planned outside Sweden. Iceland is filled with opportunities for an innovative property advisor like Croisette. Not only is there a handful of listed property companies, but there are also no professional property advisors operating in the market, a vacuum that Croisette will now fill. Iceland is a modern economy with a strong population growth, a young and well-educated population and a high degree of digitalisation. Moreover, the country consistently ranks in the top regarding wealth and, above all, happiness and equality.

“Iceland is ripe for an international player to enter the market. The Icelandic property sector has evolved rapidly in the last decade with the rise in tourism and the country has immense opportunities when it comes to property development and transactions. We see Croisette coming into the Icelandic market as a great opportunity to help develop the market even further and opening Iceland even more for foreign direct property investments. I am truly honoured in joining the Croisette team and we are very excited for the future”, says Styrmir Bjartur Karlsson.

“In many ways, the situation has similarities to when we founded Croisette in Malmö, it is a sufficiently large market albeit unprioritized. To us, Iceland is a highly prioritised market and the future possibilities of finding synergies between our different markets are vast. The fact that Iceland and Sweden share the same fundamental values is also highly beneficial,” Per Svensson continues.

Fråga Lou AB has advised Croisette in its Icelandic venture.