F. Scott Ball, CEO of Citycon.

F. Scott Ball, CEO of Citycon.

Image: Citycon

Citycon’s CEO F. Scott Ball: ”The New Strategy Isn’t a Conversion”

Nordic — Plus article In an exclusive interview with Nordic Property News, Citycon’s CEO F. Scott Ball tells how the modern and urban shopping centre Lippulaiva will set an example of Citycon’s future focus, the shift in the company’s strategic focus, why they were able to thrive in some aspects during the pandemic from a business perspective, the impact long time friend CFO Eero Sihvonen retiring this year and the selection of his successor Bret D. McLeod.