Erik Lee Myklebust has been appointed to lead the initiative and will be responsible for building and coordinating the team that will strengthen the delivery of CBRE’s unrivalled, global hotel expertise to the region. In close cooperation with CBRE’s teams in the whole EMEA region, clients can now expect an even higher degree of bespoke services, combining world-leading sector knowledge from inside and outside the Nordics.
Following the Covid-19 pandemic, many hotel owners find themselves in need of a new business plan, and we are still learning about the changes in demand for corporate and leisure travelers alike. At the same time, other real-estate sectors are adopting characteristics previously unique to the hospitality industry, as co-working spaces, student housing providers, health-and-wellness providers, and indeed, traditional office landlords, all include a higher level of service and flexibility in their offerings. There are many opportunities, as well as pitfalls, in the new marketplace we are all facing. We see that the dividers are coming down quite literally, to tailor-make offerings to demanding occupiers and to attract the next generation of nomadic workers, while environmental concerns become more and more important. Owners and operators of hotel real estate must cooperate better to capitalize on these trends and opportunities and must also seek cooperation with owners of other types of real estate and providers of other services.
Erik Lee Myklebust, Head of Hotels, Nordics comments:
“This is a great time to increase CBRE’s focus on hotels, hospitality, and operational real estate. The scale of CBRE’s platform means that we can bring the best practice and best global thinking to our clients and help chart out a new course in today’s changing landscape.”
Colin Waddell, Managing Director, Nordics continues:
“Our group of highly skilled professionals, with backgrounds from hotel operations, development, finance, and transactions – as well as experience from structuring and completing complex transactions – will be able to service local and international investor and operator needs in each Nordic country. Our service will be seamless to our clients and the best expertise and delivery will be available, whether it is located in the region or elsewhere in Europe.”