CBRE announced that Marcus Carlsson joined as Senior Director, Hotels. He will be based in Sweden. CBRE’s Nordic Hotels team is experiencing an increased demand for expert advice and guidance in the segment. Marcus Carlsson will focus on hotel development, operator search, and transactions. With Marcus joining, it will strengthen CBREs ambition to become the leading hotel advisor in Sweden and the Nordics.


Marcus Carlsson joins CBRE from his own business and before that he was previously CEO of Strawberry Properties. He also worked for several years in senior positions for Nordic Choice Hotels (now Strawberry Hotels).

"I am very pleased that we have managed to recruit such a competent and experienced person as Marcus Carlsson. He will strengthen our hotel business both strategically and operationally. It will further develop our services to existing and new customers in the Hotels segment,” says Patrik Kallenvret, Managing Director, Capital Markets Nordics, CBRE.

"I am very glad for the opportunity to join CBRE. I look forward to contributing with my experience to strengthen the hotel business in the Nordics and Sweden. There is great potential in the hotels segment, and it will be exciting to grow the business together with the CBRE team and our clients," says Marcus Carlsson, Senior Director, Hotels.

“We know Marcus well and are delighted to welcome him to the CBRE Hotel team. With his leading technical and development expertise, we can now offer our Nordic hotel clients the full lifecycle of services, from project inception through to transactions," says Erik Myklebust, Head of Hotels, Nordics, CBRE.