With the companies Nordic Retail & Sports (NRS) and MNO in the back, the popular brand Under Armour will open its first Nordic store in Mall of Scandinavia. With strong growth figures in the Nordic countries in recent years, Under Armour sees the establishment of a brand house in the Nordic region's best shopping center as a natural next step.
In September, Mall of Scandinavia's sports segment will be further strengthened when Under Armour opens its first store in the Nordic region. The new store of about 205 square meters will get an optimal location at Mall of Scandinavia's fountain on level 0. It will be the 18th brand that launches its first store in Sweden or the Nordic region in the Mall of Scandinavia and for the Nordic region's premier shopping destination, this opening will be a highlight for the important international development facing the door.
"It feels great that yet another of the world's most well-known and appreciated brands chooses to establish itself in Mall of Scandinavia," says Sofia Rundström, Head of Mall of Scandinavia. "We have great ambitions for Mall of Scandinavia's development over the coming months and this establishment is a perfect start."
Under Armour, since its establishment in 1996, by American football player Kevin Plank, has had tremendous success and growth; In 2018, the company had sales of USD 5.2 billion. With the current investment outside North America, Under Armour sees tremendous potential in the Nordic market, where great focus on training, running and well-being has resulted in strong growth figures in recent years. The establishment of the brand's first store in Mall of Scandinavia was an obvious choice for NRS and MNO.
"Mall of Scandinavia is outstanding with its mix of international and exclusive brands, restaurants, unique experiences and facilities. The establishment there feels like an obvious choice with such a strong brand as Under Armour and the way we work," says NRS CEO Peter Lindståhl. "We know the incredible power of the brand and we also know our customers. We believe that future shopping is dependent on physical meeting places, where you can create relationships and tell stories. It is precisely meetings between people that can lift a brand. The anonymous online store can never compete with the experience we offer our customers."
With their functional and technical clothing as well as strong collaborations with sports profiles, Under Armour's brand house in Mall of Scandinavia will offer collections and experiences in addition to what was previously offered on the Nordic market.
"It has been our vision for a long time to finally showcase the full breadth of Under Armour. With a brand house we not only have the opportunity to show the breadth, but also show what Under Armour stands for," says Andreas Runemark, Sales Manager UA Norden MNO. "It is a very special feeling in the brand. There will also be products that will only be available in our brand houses."
Under Armour currently works with a number of world athletes and stars such as Dwayne 'The Rock' Johnson, NFL player Tom Brady, NBA's Steph Curry, boxing heavyweight Anthony Joshua, the most successful Olympian of all time, swimmer Michael Phelps, skier Lindsey Vonn, and the climber Mathilda Söderlund.