The French sporting retail chain Decathlon opens its new flagship store in the Westfield Mall of Scandinavia. Decathlon has, during its relatively short time on the Swedish sports scene, become an esteemed player in sports and lifestyle articles and is therefore now investing further in the country's fourth store. Through the store opening in Westfield Mall of Scandinavia, the shopping center wants to continue to optimize its wide range of stores further.
"Sports and lifestyle are an important and prioritized part of the Westfield Mall of Scandinavia's store mix and we can see that demand for these types of brands is constantly increasing among our visitors. Through the opening of Decathlon's new flagship store, we want to optimize our customer offering, strengthen our international character and attract even more visitors," says Lars-Åke Tollemark, Managing Director of Unibail-Rodamco-Westfield Nordic.