- Ruohonjuuri’s fresh and new retail concept has brought a traditional ecological shop into the 2010s, says jury member Thea Ekholm from Kaupan Maailma magazine, explaining the decision. According to the jury, Ruohonjuuri’s retail concept has made it easier for regular consumers to enter an ecological shop and become familiar with an ecological way of life.

Ekokauppa Ruohonjuuri’s newest retail space is located in the heart of Helsinki in Citycenter. In 2014, Ruohonjuuri leased the premises from Sponda and established a state-of-the-art shop that combines friendly customer service with an experience-oriented approach. The shop sells ecological personal health products, organic cosmetics, organic food and deli meals. The meals are prepared on-site in the shop’s own kitchen on the ecological and energy-efficient premises. Ruohonjuuri plans to expand the service selection of the shop and start a beauty salon and a phytonomy section.

- This award is a great thing and a very important acknowledgement for us. It shows that we have listened to our customers and have succeeded in launching our new retail concept, says Arto Ranta-aho, Managing Director of Ruohonjuuri.